Carl Pei, CEO of Nothing and co-founder of OnePlus, is reimagining the smartphone experience by moving beyond the traditional app-centric model. In a recent video, Pei outlined his vision for a future where smartphones are powered by integrated artificial intelligence (AI) systems that anticipate user needs and deliver personalized, context-aware information seamlessly. Central to this vision is the upcoming Nothing Phone (3), slated for release in 2025. Pei describes this device as a "bridge" to a "post-app world," where the operating system dynamically adapts to individual users, reducing reliance on traditional apps.

The Phone (3) is expected to feature a dynamic home screen that consolidates relevant information—such as flight boarding passes, reminders, and social media updates—into a centralized hub. This AI-driven interface aims to streamline user interactions by presenting pertinent content proactively. Additionally, Nothing is developing a personalized AI assistant integrated into the device's operating system. This assistant is designed to learn from user interactions, offering tailored responses and assistance across various tasks.

Pei emphasizes that smartphones will remain the primary platform for AI integration, citing their widespread adoption and daily use. He envisions a gradual transition towards AI-enhanced devices that offer more intuitive and efficient user experiences.

While the full realization of this AI-centric smartphone may still be years away, Nothing's approach with the Phone (3) represents a significant step towards redefining how users interact with their devices. By focusing on seamless AI integration and user-centric design, Pei aims to inspire innovation and creativity in an industry often characterized by incremental updates.