By Asmita - May 27, 2025
Salesforce announces the $8 billion acquisition of Informatica, a leading cloud data management company. The deal includes a $25 per share cash payment, showcasing a 30% premium over Informatica's pre-acquisition closing price. Salesforce plans to integrate Informatica's technology stack into its own offerings to enhance its position in the enterprise data market and accelerate its ventures into generative and agentic AI.
Logo of Salesforce via Aprimo
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Salesforce has agreed to acquire Informatica, a leading cloud data management company, in an $8 billion deal announced on May 27, 2025. The acquisition will see Salesforce pay $25 in cash per share for Informatica’s Class A and B-1 common stock, a price that represents a roughly 30% premium over Informatica’s closing price before acquisition rumors surfaced. This move comes after months of speculation and follows a year in which Informatica initially denied being for sale, highlighting the rapidly shifting landscape of enterprise technology mergers.
Founded in 1993, Informatica boasts over 5,000 clients across more than 100 countries and held a market capitalization of $7.1 billion at the time of the announcement. The company is renowned for its robust data integration, governance, and management solutions, which are critical for organizations seeking to harness the power of artificial intelligence. Salesforce plans to integrate Informatica’s technology stack—including data catalog, data quality, metadata management, and Master Data Management (MDM)—into its own Data Cloud, Agentforce, MuleSoft, and Tableau offerings.
Salesforce CEO Marc Benioff described the acquisition as a transformational step toward building the most complete, agent-ready data platform in the industry. By uniting Salesforce’s AI-driven CRM capabilities with Informatica’s advanced data management, the company aims to enable autonomous AI agents to operate safely, responsibly, and at scale within modern enterprises. This integration is expected to significantly enhance Salesforce’s position in the rapidly growing $150 billion-plus enterprise data market.
The deal will be financed through a combination of Salesforce’s cash reserves and new debt. Industry analysts suggest that the acquisition will accelerate Salesforce’s push into generative and agentic AI, allowing businesses to leverage their proprietary data more effectively for AI-driven insights and automation. Shares of both companies rose following the announcement, reflecting investor optimism about the strategic benefits of the merger.
