South Korea’s famed ,[object Object],, a hotspot widely celebrated for its volcanic landscapes, pristine beaches, and unique local traditions, has taken unprecedented steps to address a surge in tourist misconduct resulting from rising visitor numbers. Recently, the ,[object Object], issued a multilingual etiquette guide in Chinese, English, and Korean, the first of its kind in South Korea, intended to curb unruly behavior among foreign visitors. The move comes in response to mounting complaints from residents regarding issues such as littering, jaywalking, drunk and disorderly conduct, public urination, defecation on the streets, fare evasion, and smoking in prohibited areas. These incidents, shared widely on social media, have amplified local concerns and highlighted the need for more robust measures to ensure the welfare of both locals and tourists.

Officers now carry these guides during patrols, distributing them to visitors when minor violations are observed, aiming to prevent misunderstandings created by language and cultural differences. The notice warns offenders that while first-time minor breaches typically incur only a warning, repeat violations may result in hefty fines of up to 200,000 won (approximately 143 USD). The guide also lists other punishable offenses, such as using fake IDs, trespassing into vacant homes, disturbing the peace, and dine-and-dash incidents. With over seven million tourists arriving in Jeju so far in 2025, police note that interventions target areas most frequented by foreign guests and seek to foster a more respectful environment for everyone.

Local response has not been limited to official channels. Even Jeju’s elementary students have stepped up, submitting public proposals urging authorities to swiftly tackle etiquette violations and restore order. Their suggestions include establishing rapid-response teams to handle complaints more efficiently, distributing visual etiquette guides at airports, and installing appropriate signage at major attractions. Such grassroots activism reflects the island-wide urgency felt by communities contending with the sometimes disruptive impact of ,[object Object],, as authorities recorded 4,806 citations for public disorder by foreigners between March and June 2025 alone.

South Korea’s actions in Jeju align with wider efforts across global tourism destinations contending with ,[object Object], and the strain it places on local infrastructure and civility. By emphasizing education, awareness, and accountability, Jeju officials hope to maintain the island’s allure while safeguarding the rights and comfort of residents. Authorities have expressed that this campaign, driven by community consultation and proactive policing, will continue as tourism numbers grow closer to pre-pandemic levels, underscoring the delicate balance between hospitality and order sought by South Korea’s most popular holiday island.