Popeyes has launched a surprise new menu item aimed at competing directly with McDonald’s beloved Snack Wrap. On June 2, 2025, Popeyes introduced Chicken Wraps at select locations nationwide for a limited time. These wraps are generously sized and priced at $3.99 each, featuring hand-breaded chicken tenders, fresh lettuce, shredded cheese, and crunchy pickles. Customers can choose from three distinct spreads: Classic, Spicy, or Honey Mustard, all wrapped in a tortilla inspired by Popeyes’ famous biscuits.

The introduction of Chicken Wraps marks Popeyes’ entry into a new menu category, combining their signature Louisiana-style fried chicken with a convenient, portable format. Chef Amy Alarcon, Vice President of Culinary Innovation at Popeyes, emphasized that the wraps were designed to showcase the brand’s iconic flavors in a fresh way. The biscuit-inspired tortilla adds a unique twist, ensuring the wraps carry the unmistakable taste of Popeyes while offering a grab-and-go option for busy customers.

In addition to the Chicken Wraps, Popeyes is expanding its beverage lineup with new blueberry-infused drinks. These include Blueberry Lemonade (available chilled or frozen), Blueberry Cane Sweet Tea, and Blueberry Unsweet Tea. This new drink selection builds on the success of the viral Pickle Lemonade introduced in April, providing refreshing complements to the savory wraps just in time for summer.

This launch comes as McDonald’s fans eagerly await the return of the Snack Wrap, which the fast-food giant has hinted will reappear later in 2025. While McDonald’s has not confirmed an exact date, Popeyes’ early move to introduce Chicken Wraps could capture the market of wrap enthusiasts first. The competition between these fast-food giants highlights the ongoing "chicken wars," with Popeyes once again positioning itself as a bold challenger to McDonald’s dominance in the fast-food chicken segment.