Meghan Markle delighted fans with a surprise cameo from her daughter, Princess Lilibet, in a new behind-the-scenes Instagram video promoting her lifestyle brand, As Ever. The video, posted on June 23, 2025, offered a rare glimpse into the Sussex family’s private moments, with four-year-old Lilibet joining her mother in a sweet on-screen appearance. The clip opens with Meghan writing a motivational note in her signature calligraphy, “Note to self: Let’s do something extraordinary today!” and transitions through scenes of berry picking and fruit preparations, highlighting the artisanal spirit of the brand.

As the video unfolds, viewers see Meghan’s hands gathering blackberries, followed by shots of the berries bubbling in a bowl and a vibrant spread of fresh apricots, which were part of As Ever’s latest product launch. The upbeat music and candid visuals create a warm, inviting atmosphere, inviting fans into the creative process behind the brand. Towards the end, the camera pans to Meghan and Lilibet standing together on a picturesque bridge, capturing a tender mother-daughter moment that quickly became the highlight of the video.

This cameo marks one of the most public appearances for Princess Lilibet, who is typically shielded from the spotlight. Meghan has previously spoken about her desire to build a “heritage” brand with As Ever, hoping it will become part of Lilibet’s legacy. The Duchess’s choice to include her daughter in the promotional video reflects this vision, blending family life with her entrepreneurial pursuits and offering a personal touch that resonates with followers.

The response on social media was immediate, with fans expressing delight at the rare sighting of Lilibet and praising the authenticity of the family moments shared. Meghan’s caption, “A little behind the scenes of @aseverofficial. Hope you enjoy your treats when they arrive this week!” added to the excitement, as the brand’s June 20 restock had already sold out within hours, further fueling anticipation for future updates.