By Asmita - May 21, 2025
Google has integrated an advanced AI chatbot, known as "AI Mode," into its search engine in the U.S. This new feature allows users to have conversational queries and aims to provide faster, more relevant responses through its Gemini 2.5 AI model. The AI chatbot breaks down user questions into subtopics and issues multiple queries simultaneously, decreasing the time users spend searching for information. This move comes as Google faces competition from AI-powered services and is part of the company's efforts to enhance the search experience with intelligent and conversational interactions.
A brain encircled by a complex network of electronic circuits, symbolizing the connection between biology and technology via Wikimedia
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Google has begun embedding an advanced AI chatbot directly into its search engine, marking a significant evolution in how users interact with online information. This new "AI Mode," launched in the United States, appears as an option within the Google search bar, allowing users to engage in conversational queries that feel more like interacting with an expert than a traditional search engine. The integration is designed to handle longer, more complex, and even multimodal questions, leveraging Google's latest Gemini 2.5 AI model for deeper reasoning and faster, more relevant responses.
AI Mode fundamentally changes the search experience by breaking down user questions into subtopics and issuing multiple queries simultaneously. This "query fan-out" technique enables Google Search to dive deeper into the web, surfacing hyper-relevant content and reducing the number of web pages users need to sift through to find answers. As a result, users are expected to spend less time searching and more time engaging with the AI, which can provide direct answers, helpful links, and follow-up suggestions in real time.
The rollout of AI Mode comes as Google faces increasing competition from AI-powered services like ChatGPT, prompting the company to accelerate the integration of its own chatbot capabilities. At the 2025 I/O conference, Google highlighted how AI Overviews and AI Mode are driving increased usage, especially in major markets like the U.S. and India, with over 10% growth in the types of queries that trigger these features. Google’s CEO Sundar Pichai described this as a “new chapter in the AI platform evolution,” emphasizing the company’s commitment to making search more intelligent and conversational.
In addition to core search, Google is expanding AI-driven features across its ecosystem, including real-time translation in Meet and deeper integrations with apps like Maps and Calendar. The company is also experimenting with new agentic and personalized experiences, aiming to set a new standard for how users find and interact with information online.
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