Economic Blackout Day, observed on February 28, 2025, is a nationwide call for U.S. residents to abstain from spending money for 24 hours as an act of "economic resistance." Spearheaded by the grassroots organization People’s Union USA, the movement aims to protest the influence of billionaires, large corporations, and major political parties on the lives of working-class Americans. The group describes this initiative as a nonpartisan effort to unite people against corporate greed and political corruption. Participants are encouraged to avoid all unnecessary purchases, particularly from major retailers and chains, while supporting small local businesses if essential needs arise.

The choice of February 28 as the starting date for this movement holds no historical significance but symbolizes the beginning of broader economic resistance efforts. Organizers emphasize that this one-day blackout is part of a larger strategy, with plans for extended boycotts targeting companies like Walmart and Amazon in the coming weeks. This protest also intersects with other ongoing boycotts against corporations scaling back diversity, equity, and inclusion (DEI) initiatives. Activists have linked these efforts to broader concerns about economic inequality and political policies that undermine marginalized communities.

The movement has gained traction amidst a challenging economic landscape marked by inflation, high housing costs, and stagnant wages. Many Americans feel disillusioned with the current system and see this blackout as a way to demonstrate their collective power as consumers. While some local businesses have embraced the campaign by urging customers to shop small if necessary, critics argue that such boycotts often have limited financial impact. Research suggests these protests may inadvertently boost sales as non-participants continue spending, undermining the intended message.

Despite skepticism about its efficacy, Economic Blackout Day highlights growing frustration with systemic inequities in the U.S. economy. The grassroots nature of the movement reflects a broader trend of consumer-driven activism aimed at holding corporations accountable for their practices. Whether or not it achieves tangible results, this initiative underscores the potential for collective action to challenge entrenched power structures and advocate for meaningful reform in corporate and political systems.